Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make.

A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it!

You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit http://www.StickyBranding.com.

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"Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here."
- Jake Knapp, New York Times bestselling author of Sprint

"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."
- Gino Wickman, author of Traction and Creator of EOS

"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name."
- Verne Harnish, founder Entrepreneurs' Organization (EO) and best-selling author of Scaling Up

"Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset."
- Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

"Jeremy Miller's brilliant book will help you solve the biggest problem in marketing today."
- Al Ries, co-author of Positioning: The Battle for Your Mind

"Don't try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller's approach is strategically inspired and brilliantly simple."
- Denise Lee Yohn, author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies