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list price: $29.99
edition:eBook
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category: Social Science
published: April 2018
ISBN:9781771992268
imprint: AU Press

The Medium Is the Monster

Canadian Adaptations of <em>Frankenstein</em> and the Discourse of Technology

by Mark A. McCutcheon

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media studies
0 of 5
0 ratings
rated!
rated!
list price: $29.99
edition:eBook
also available: Hardcover Paperback
category: Social Science
published: April 2018
ISBN:9781771992268
imprint: AU Press
Description

Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology—that human-made monstrosity—today without conjuring Frankenstein, thanks in large part to its Canadian adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.

Recommended Age, Grade, and Reading Levels
Age:
20 to 90
Grade:
15 to 17
Awards
  • Winner, Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology
Editorial Reviews

"McCutcheon exhibits commendable acuity as a close reader not only of literary texts but also of film, music, and related cultural products. [...] His ambitious and well-written study should be of great interest to Canadians, sf scholars, and everyone else interested in the relations among technology, media, and contemporary popular culture."

— Nicholas Ruddick

"McCutcheon offers an expert explication/application of McLuhan that contributes to the revival of interest in and understanding of the significance of his work. In his application of McLuhanesque thought to seminal Canadian science fiction texts and other cultural products, McCutcheon makes a valuable contribution to Canadian studies, especially in the areas of media, film, and genre studies. The Medium Is the Monster opens up new ways to read and understand figures about whom much has been written (Shelley, Gibson, and Cronenberg), while also bringing welcome attention to figures hitherto given less recognition than they merit."

— Dominick Grace, Brescia University College

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