JONATHON P. KARELSE is the award-winning CEO of NorthFind Management and a global leader in S&OP, demand planning, and operations management. He is leading the conversation that behavioral economics represents the next important development in supply chain planning for most companies. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School, and a member of the Harvard Business Review's Advisory Council.