About Bassem Monla Bassem Monla is the Practice Leader for Data, Analytics, and AI at IBM/LGS Quebec and a professor of practice for AI and advanced analytics in the Desautels Faculty of Management at McGill University. Books by Bassem Monla Precision Retailing Driving Results with Behavioral Insights and Data Analytics edited by Laurette Dubé, Maxime Cohen, Nathan Yang & Bassem Monla
